General Idea postcard

Item is a postcard produced by Coach House Press, sent to Image Bank and signed by "The General". The message reads "am forwarding this great card, hot off the presses. Designed by EX-Resident teenager Randy. Soon to be available on Yonge St. Coming soon the exotic "Swedish Lady" // See you'se soon // THE GENERAL". The image shows a man sitting on the steps of a building, marked by the sign "Elizabeth's Beauty Salon". The man appears to be holding the same postcard of his image. The postcard caption on the verso reads "Scenic Landmarks of Toronto // <> ALEX the Holy".